VP Media @ Zoomd · 15+ years in performance marketing
How Does AI See Your Brand?
62% of consumers use AI assistants to discover apps and products. Find out if yours is visible — free score in 15 seconds.
60+ published field notes · 8 free tools · Free, no signup wall
Free 15-second check. No credit card. Visibility gaps across ChatGPT, Perplexity, and Gemini.
Systems
What’s holding back your growth?
Creative fatigue killing your ROAS?
Scaling spend but not scaling results?
LTV:CAC looks good but cash flow doesn't?
Attribution spend outpacing attribution value?
Frameworks
Five pillars of mobile growth
The Creative Leverage Ratio
Stop scaling spend, start scaling creative diversity. The 60/30/10 framework for allocating creative resources.
GrowthConstraint-Driven Growth
Find the one constraint holding back your growth, then remove it. Audit before you spend.
Unit EconomicsThe True CAC Framework
Why your LTV:CAC ratio is lying to you, and the payback math that actually matters.
AttributionAttribution Payback Matrix
Measure what your attribution system actually costs, and build first-party data advantage.
AI + SEOThe AI Visibility Playbook
How to audit and optimize your presence in AI assistant recommendations.
Free Tools
Put the frameworks to work
Interactive calculators and audit tools — free, no signup required.
Constraint Finder
Diagnose whether creative, funnel, channel, or ops constraints are limiting your growth.
Try Free →True CAC Calculator
Calculate your real customer acquisition cost including hidden costs most teams ignore.
Try Free →Retention Payback Calculator
Model retention curves and calculate real payback periods instead of relying on LTV projections.
Try Free →Attribution Payback Matrix
Evaluate whether your attribution investments are actually paying for themselves.
Try Free →Products
Go deeper
Mobile App AI Visibility Audit
Full audit across ChatGPT, Perplexity, and Gemini — visibility score, trust signal analysis, and prioritized action plan.
Agency OS Skills Pack
7 battle-tested skills that turn any AI into a performance marketing operator. Works instantly in Claude, Cursor, or ChatGPT.
Newsletter
One operator framework per week.
Mobile growth, paid media, AI workflows, and the systems behind better marketing decisions. No pitches — just useful field notes and frameworks.
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